Yazar "Bank, Semra" için listeleme
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Can social media marketing lead to abnormal portfolio returns?
Bank, Semra; Yazar, Evrim Erdoğan; Sivri, Uğur (Elsevier Sci Ltd, 2019)This study tests the impact of usage of Twitter as a microblogging service provider on shareholders returns and abnormal returns. in accordance with this purpose, two portfolios were created based on measurement of whether ... -
The portfolios with strong brand value: More returns? Lower risk?
Bank, Semra; Yazar, Evrim Erdoğan; Sivri, Uğur (Elsevier, 2020)This study focuses on the brand value-shareholder return relationship using the approach of Madden et al. (2006) based on Aaker (1991) and compares "Strong Brands Portfolio", created through brand values in "Turkey's Most ...
