Kurum Yazarı "Yıldırım, Seda" İçin Listeleme
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The impact of personality traits on organizational cynicism in the education sector
Acaray, Ali; Yıldırım, Seda (Emerald Group Publishing Ltd, 2017)Purpose - Today's organizations try to keep their employees loyalty but employees may still feel unsatisfied and adopt negative attitudes. Cynicism, as a negative attitude of employees toward their organization, leads to ... -
The relationship between marketing culture and organizational commitment An empirical study in Turkey
Yıldırım, Seda; Acaray, Ali; Candan, Burcu (Emerald Group Publishing Ltd, 2016)Purpose - the purpose of this paper is to find out whether there was a significant relationship between marketing culture and organizational commitment. in addition, relations between dimensions or marketing culture and ... -
Segmentation of green product buyers based on their personal values and consumption values
Yıldırım, Seda; Candan, Burcu (White Horse Press, 2015)In heterogeneous markets, one of the many consumer groups is that of green product buyers. With rising ethical values, the green market is assuming its place in a general growth trend. Given this, it is important to determine ... -
Sustainable consumption trends in the world in the context of green economy and sustainability
Yıldırım, Seda; Yıldırım, Durmuş Çağrı; Gedikli, Ayfer (IGI Global, 2016)Nowadays, sustainable growth and development are main economic policies for the countries all over the world. Decreasing natural resources, deepening environmental pollution and global warming problems are red alert of our ...