Postfordist piyasada dindar iş adamlarının dini değerleri yeniden yorumlaması üzerine sosyolojik bir inceleme

Abstract

Post-fordist production is a part of postmodern life as well as referring to a new work style and business life of today. For this reason, there is a "reciprocity relationship" between post-fordism and postmodernism. As it is all across the world, religious (Muslim) businessmen are affected globally by the new flexible business approach. Becoming a power, demonstration and social competition of business and career, just as in the other fields of social life, places the Muslims in a position which contradicts with most of the values and discourses they supported in the past. This research consists of three main parts. in the first part, the basic approach of post-fordist production style and business life. in the second part the new strategies of global, international and transnational companies towards this approach are discussed. in the third part, how the religious businessmen are affected by this post-fordist capitalist approach and the new meanings and interpretations this approach contributes to the religious values are discussed. the description of how the religious businessmen carry out a life style in which they imply that they are not making concessions to the values in the past towards the public, while they practice the rules of capitalist market was stated. Ultimately, it was observed that while religious businessmen contribute to the representation of religion in public space, they also fade the effect of religion by adding new meanings and interpretations to the religious values. the research was approached in terms of descriptive analysis. in the research, literature survey and document analyzing were preferred as the method.