Yayıncı "White Horse Press" Fındıklı Uygulamalı Bilimler Yüksekokulu Koleksiyonu için listeleme
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Segmentation of green product buyers based on their personal values and consumption values
(White Horse Press, 2015)In heterogeneous markets, one of the many consumer groups is that of green product buyers. With rising ethical values, the green market is assuming its place in a general growth trend. Given this, it is important to determine ...