dc.contributor.author | Öztürk, Abdülkadir | |
dc.date.accessioned | 2023-02-27T08:27:22Z | |
dc.date.available | 2023-02-27T08:27:22Z | |
dc.date.issued | 2022 | en_US |
dc.identifier.citation | Ozturk, A. (2022). The effect of halal product knowledge, halal awareness, perceived psychological risk and halal product
attitude on purchasing intention. Business and Economics Research Journal, 13(1), 127-141. http://dx.doi.org/10.20409/berj.2022.365 | en_US |
dc.identifier.issn | 2619-9491 | |
dc.identifier.uri | http://dx.doi.org/10.20409/berj.2022.365 | |
dc.identifier.uri | https://hdl.handle.net/11436/7703 | |
dc.description.abstract | It is considered that individuals should know the concept of halal and be aware
of the conditions that make a product halal in order for consumers to have the intention
to purchase halal products. The aim of this study is to find out the attitudes and purchase
intentions of consumers towards halal chicken products under the model of knowledge,
attitude and practice (KAP). It also aimed to determine consumers' halal awareness of
halal chicken products and the effect of perceived psychological risk on purchase
intention. The data required for the study were collected from the individuals who
purchased chicken using convenience sampling method through an online questionnaire
form. The data collection process was completed with the participation of 410 people
assumed to represent the universe. The research model and hypotheses between
variables were tested using the structural equation modeling method. The results of the
analysis show that knowledge about halal products, awareness of halal products, and
perceived psychological risk have a significant and positive influence on attitudes
toward halal chicken products. In addition, attitudes towards halal chicken products,
awareness of halal products, and perceived psychological risk were found to have a
significant and positive influence on purchase intention. | en_US |
dc.language.iso | eng | en_US |
dc.rights | info:eu-repo/semantics/openAccess | en_US |
dc.subject | Halal product knowledge | en_US |
dc.subject | Halal awareness | en_US |
dc.subject | Perceived psychological risk towards halal products | en_US |
dc.subject | Attitude towards halal products | en_US |
dc.subject | Intention to purchase halal products | en_US |
dc.title | The effect of halal product knowledge, halal awareness, perceived psychological risk and halal product attitude on purchasing İntention | en_US |
dc.type | article | en_US |
dc.contributor.department | RTEÜ, İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü | en_US |
dc.contributor.institutionauthor | Öztürk, Abdülkadir | |
dc.identifier.doi | 10.20409/berj.2022.365 | en_US |
dc.identifier.volume | 13 | en_US |
dc.identifier.issue | 1 | en_US |
dc.identifier.startpage | 127 | en_US |
dc.identifier.endpage | 141 | en_US |
dc.relation.journal | Business and Economics Research Journal | en_US |
dc.relation.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |