Yazar "Ustaahmetoglu, Erol" için WoS İndeksli Yayınlar Koleksiyonu listeleme
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A Study To Determine the Effects of Standard Language Versus Accented Language on Television Ads
Ustaahmetoglu, Erol (Eskisehir Osmangazi Univ, Fac Education, 2016)Advertisers try to send their message to consumers who have different language background. To create an effective advertisement, business managers need to understand how to motivate consumers who have different language ...