Perceived image of Spain and Germany as a tourist destination for Dutch travelers

Abstract

Abstract—In this study, questionnaire was conducted in the Netherlands in order to measure how Dutch people perceive tourism destination image (TDI) of Germany and Spain. Significant differences were identified with Wilcoxon T test between the countries. Cognitive and affective country image factors on destination beliefs were measured by correlation analysis. It was found that affective country image has more effect on destination beliefs than cognitive country image. Confirmatory factor and multiple regression analysis results were shown. Participants were also asked some open ended questions about tourism image of the mentioned countries and how/where they gathered information about them. Media and experiences were found to be important sources of information of a country.