Güncel Gönderiler: İşletme Bölümü Koleksiyonu
Toplam kayıt 114, listelenen: 101-114
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Reklamlarda kullanılan kaynağın güvenilirliğinin satın alma niyetine etkisi
(2015)Araştırmanın amacı, reklamlarda kaynağın güvenirliğinin bilişsel tepki düzeyine g re satın alma niyeti üzerine etkisinin belirlemektir. Araştırma, bir su markasının iki ayrı reklam filminin karşılaştırılması ile yürütülmüştür. ... -
Türkiye'de 2002-2009 yılları arasında gelir bileşenleri ve gelir eşitsizliğinin analizi
(2013)"Shorrocks Ayrıştırma Analizi"nin kullanıldığı bu çalışmada, Türkiye'de hem hanehalkı bazında hem de bireysel bazda ana ve alt gelir bileşenlerinin gelir dağılımı eşitsizliğine yaptıkları katkılar hesaplanarak 2002–2009 ... -
The politics of purchasing: Ethical consumerism in Turkey
(Springer Nature, 2019)Today’s consumers make consumption decisions not only to meet their needs but also to influence the activities of firms. This study examines antecedents and consequences of ethics domain of behavioral intentions of consumers ... -
The path to fintech development research on islamic finance in Turkey
(IGI Global, 2019)The concept of FinTech, which is the combination of finance and technology, aims to facilitate many services offered by financial institutions. This chapter examines the development of FinTech practices in terms of Islamic ... -
Evaluating the comparative efficiency of the postal services in OECD countries using context-dependent and measure-specific data envelopment analysis
(Emerald Group Publishing Ltd, 2015)Purpose - in an effort to help policy makers develop competitive postal service strategies, the purpose of this paper is to evaluate the comparative operating efficiencies of postal services across the Organization for ... -
Efficiency measurement in caykur factories with fuzzy data envelopment analysis
(Gazi Univ, Fac Engineering Architecture, 2016)Even though Turkey is the world's fifth largest tea-producer country, its share in the world tea export volume is as low as negligible. in addition, unit tea-production costs in Turkey are much higher than those of other ... -
Selecting appropriate ERP software using integrated fuzzy linguistic preference relations fuzzy TOPSIS method
(Atlantis Press, 2016)Due to the high uncertainty of business environment, the complexity and diversity of enterprise resource planning (ERP) projects and conflicting assessment criteria, appropriate ERP software selection can be viewed as a ... -
Proposing integrated Shannon's entropy-inverse data envelopment analysis methods for resource allocation problem under a fuzzy environment
(Taylor & Francis Ltd, 2017)In this study, a two-phase methodology for resource allocation problems under a fuzzy environment is proposed. in the first phase, the imprecise Shannon's entropy method and the acceptability index are suggested, for the ... -
Selecting the best supplier at a steel-producing company under fuzzy environment
(Springer London Ltd, 2017)Supplier selection is a crucial multi-criteria decision-making (MCDM) problem which requires a tradeoff between multiple criteria denoting vagueness and imprecision with the involvement of a group of experts. Fuzzy MCDM ... -
Measuring logistics performance of OECD countries via fuzzy linear regression
(Wiley, 2017)In logistics, performance measurement has been considered as a key competency to acquire world class performance. in light of this, we presented a robust methodology to establish an analysis framework for measuring logistics ... -
An integrated approach to machine selection problem using fuzzy SMART-fuzzy weighted axiomatic design
(Springer, 2018)In respond to new market requirements and competitive positioning of manufacturing companies selecting optimal machines that are consistent with manufacturing goals is of crucial importance. As it involves multiple conflicting ... -
Financial development and economic growth: A panel causality analysis for OECD countries
(Mehmet Akif Ersoy Univ, 2019)The relationship between financial development and economic growth is expressed by different hypotheses. Demand pressure which is caused by increased income as a conclusion of growth may lead to the financial development. ... -
The influence of different advertisement messages and levels of religiosity on attitude and purchase intention
(Emerald Group Publishing Ltd, 2020)Purpose - Although religiosity and advertising messages have been extensively examined in the existing literature separately, studies which correlatively examine both these aspects are very limited. This paper aims to ... -
Return and volatility spillover effects between the Turkey and the Russia stock market
(Emerald Group Publishing Ltd, 2019)Purpose This study aimed to investigate return and volatility spillover between the Borsa Istanbul (BIST) and the Moscow Stock Exchange (RTS). Design/methodology/approach This study used generalized autoregressive conditionally ...