Yazar "Bilgin Turna, Gülçin" için İşletme Bölümü Koleksiyonu listeleme
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The impact of perceived COVİD-19 threat and death anxiety on buying behavior among academics: A comparison between Türkiye and Northern European countries
Bilgin Turna, Gülçin; Pekmezci, Hilal; Işık, Okay (Üçüncü Sektör Sosyal Ekonomi, 2023)Academics, one of the occupational groups exposed to isolation in the COVID-19 epidemic, tried to adapt to the remote working regulations by not being able to maintain the social environment they were accustomed to ... -
The mediating effect of attitude towards online advertising in the influence of social media addiction on online purchase intention
Genç, Rabia; Bilgin Turna, Gülçin (ACC Publishing, 2023)This study aims to investigate the relationship between consumers' social media addiction (SMA) levels and their online purchasing intentions (OPI) while examining the mediating role of attitudes towards online advertisements ...